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The
Little Book of Safe Money:
How to Conquer Killer Markets,
Con Artists, and Yourself
by Jason Zweig
Wiley
(256 pp, $19.95, Cloth)
To
purchase online, click the link below:
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Wiley
is pleased to introduce THE LITTLE BOOK OF
SAFE MONEY: How to Conquer Killer Markets, Con
Artists, and Yourself (Publication date: November
16, 2009, $19.95; Cloth),
by esteemed author and The Wall Street Journal’s
investing and personal finance columnist, Jason Zweig.
The Little Book of Safe Money is
the perfect guide for those trying to make their way
through today's tough markets. “Keeping
your money safe,” says Zweig, “has gone
from being a luxury to being an absolute necessity.” The
book covers everything from keeping your cash safe,
to selecting stocks and bonds, to choosing the right
financial advisor and understanding your own investing
behavior. This reliable resource goes one step
further than the rest by questioning an investor's
true appetite for risk. The Little Book of
Safe Money shows readers not only what to
do but what not to do in order to build wealth and
safeguard one’s financial future.
Page by page, this timely book:
- Outlines strategies for satisfying our ever-changing
investment appetites while focusing on a long-term
financial plan
- Discusses both the external and internal forces
that can hurt your investment performance—and
how you can better deal with them
- Offers practical guidance, tools, and tips for
surviving and thriving in a down market
In a straightforward and accessible style, Zweig peels
away layer after layer of buzz words, emotion, and
myths to reveal what's really going on in today's financial
markets and how we can thrive under even the most adverse
conditions.
Without violating copyright law, you can preview
Chapter 1, The Three Commandments from The
Little Book of Safe Money by Wiley, by clicking
here:
Read
excerpt from Wiley (PDF* - 78 KB)
“In a world of hype, where hundreds of books
promise to make you rich, The Little Book of Safe
Money is a wonderful antidote. Jason Zweig
presents accessible, commonsense advice that tells
investors how to achieve moderate returns while avoiding
all-too-tempting mistakes.”
Burton G. Malkiel, author of A Random Walk Down Wall Street
“Fun, fast, factual -- and so wise. No wonder so many enjoy reading
Jason Zweig.”
Charles D. Ellis, author of Winning the Loser's Game
“There are two parts to investing. One part
seeks gains. The other part—too often overlooked—protects
your standard of living when markets go bad. Jason
Zweig brilliantly focuses on ‘protection,’ not
only in bond investing but in stocks, as well. He names,
and knocks, the products designed to part you with
your money, while steering you toward the kinds of
low-cost, low-risk investments that, historically,
have come out ahead.”
Jane Bryant Quinn, financial columnist and author of Smart
and Simple Financial Strategies for Busy People.
“Moses descended from the mountain with
ten commandments. Zweig brings us only three.
But Moses wandered for forty years before he got to
the point. Zweig gets to it fast and will guide you
to your investment oasis.”
Meir Statman, Glenn Klimek Professor of Finance, Santa
Clara University
“When it comes to protecting your money—and
your sanity—no one has the goods like Jason Zweig. If
he wrote it, I’ll read it. And you should,
too. “
Jean Chatzky, financial editor, NBC Today show
and author of Money 911
“Jason Zweig shows investors how to pursue their
financial goals and avoid financial disaster.
Read this book now and read it again before making
every major investment decision.”
Terrance Odean, Rudd Family Foundation Professor of
Finance, Haas School of Business, University of California,
Berkeley
“I’ve been a financial planner for
over 30 years and there is not one client I’ve
worked with who would not profit from reading and heading
the advice in The Little Book of Safe
Money.”
Harold Evensky, President, Evensky & Katz
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Jason Zweig is the investing and
personal finance columnist for The Wall Street
Journal. Previously,
he was a senior writer for Money magazine
and a guest columnist for Time magazine and
CNN.com. Before joining Money in 1995, Zweig
was the mutual funds editor at Forbes. A frequent commentator
on television and radio, Zweig is also a popular public
speaker who has addressed the American Association
of Individual Investors, the Aspen Institute, the CFA
Institute, the Morningstar Investment Conference, and
university audiences at Harvard, Stanford, and Oxford.
He serves on the editorial boards of Financial
History magazine and the Journal of Behavioral
Finance. Zweig has a BA from Columbia College,
where he was awarded a John Jay National Scholarship.
LEARN
MORE ABOUT JASON
For more information about "THE LITTLE BOOK
OF SAFE MONEY: How to Conquer Killer
Markets, Con Artists, and Yourself"
or Jason Zweig write to
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